Services

Public Relations & Earned Media Consulting

In a crowded market, reputation matters. Your target audience is more likely to choose you over your competitors if your company has thirdparty validation, a compelling story, and most importantly, is able to match their needs.  The right public relations strategy can help you communicate with your target audience.

Regardless of industry, it starts with understanding your story, identifying your target audiences, and developing a strategy aligned with your business goals.

Over the last 10+ years, I’ve developed and executed media relations programs for startups, consumer brands, healthcare organizations, technology companies and mission-driven nonprofits. I’ve secured media coverage and product outlets in WIRED, CNET, TechRader, Gizmodo, MIT Technology Review, TOM’s GUIDE, and more.

My experience includes agency, consulting, volunteering and working with other freelancers to place thought leadership, product reviews, news announcements, interviews and contributed articles in leading business and industry publications.

Public Relations & Earned Media Consulting Options

Strategy Session, starting at $395

1

Includes

  • 60-90 minute consultation

  • Review of current communications efforts

  • Strategic recommendations

  • Written action plan

A focused consultation to discuss and evaluate your communications objectives and identify opportunities for earned media. Ideal for:

  • Product launch planning

  • PR strategy reviews

  • Story development

  • Executive visibility planning

  • Media readiness assessments

Strategic Projects, starting at $1500

2

Designed of organizations with a clearly defined communications initiative. Typical investment estimates are $1,500-$5,000. Example projects include:

  • Product launch campaigns

  • Media relations campaigns

  • Press release development and deployment

  • Media list audit and research

  • Journalist outreach and relationship building

  • Thought leadership programs

  • Award submissions

Strategic Partnership, starting at $2,500

3

PR is a long-game, the strategic partnership is ongoing communications support for organizations seeking a trusted PR advisor. Partnerships may include:

  • Monthly communications planning

  • Ongoing media outreach

  • Executive thought leadership

  • Press release development

  • Media monitoring for reactive opportunities

  • Coverage reporting

  • Strategic communications counsel

Brand Messaging & Copywriting

Sharp logos and taglines are important, yet there just two aspects of a strong brand. It's how people understand who you are, what you do and why you do it damn better or different than anyone else. This ultimately determines why they choose you.

Whether you’re launching a new business, introducing a product or refining an established brand, clear, engaging messaging creates the foundation for every marketing and communications effort that follows.

Together, we’ll solidify your market value, develop creative, consistent messaging and develop short-form and long-form content that connects with customers, partners, investors and other key audiences.

By doing proper research on your target audience and market trends and putting in the time and effort, we’ll make sure your messaging is authentic, practical and designed to support your business goals.

Brand Messaging & Copywriting Options

Strategy Session, starting at $395

1

Includes

  • 60-90 minute workshop

  • Messaging review

  • Strategic recommendations

  • Prioritized next steps

A collaborative working session focused on refining your messaging and identifying opportunities to strengthen your branding and copywriting. This option is ideal for:

  • Website messaging reviews

  • Brand positioning

  • Value proposition development

  • Brand voice guidance

  • Messaging audits

Strategic Projects, starting at $1,500

2

For organizations looking to develop or refresh their messaging and communications materials. Typical projects require $1500-$4,000 investment. Example projects are:

  • Messaging framework development

  • Website copywriting

  • Webpage development

  • Brand voice guides

  • Executive bios

  • Case studies

  • Sales and marketing collateral

Strategic Partnerships, starting at $1,500

3

Ongoing copywriting and messaging support for organizations producing regular marketing and communications content. Example of partnership support may include:

  • Ongoing website updates

  • Blog article writing

  • LinkedIn content development

  • Executive communications

  • Case studies

  • Marketing collateral

  • Campaign messaging

Marketing Strategy & Communications

Marketing and communications work best when they're on the same page. Clear messaging, a well-defined target audience and consistent communication create the foundation for stronger campaigns, better customer experiences and long-term brand growth.

I recently expanded my expertise through graduate studies in digital marketing to better help my clients bridge the gap between marketing strategy and communications execution.

If you want to refine your messaging, need help planning a campaign, or need an outside perspective, I can bring structure and clarity to your marketing efforts.

Marketing Strategy & Communications Options

Strategy Session, starting at $395

1

Includes:

  • 45-60 minute consultation

  • Marketing assessment

  • Strategic recommendations

A collaborative session to evaluate your current marketing efforts and identify areas of improvement and opportunities. Ideal for:

  • Marketing reviews

  • Communications planning

  • Audience analysis

  • Campaign planning

  • Marketing roadmap development

Strategic Project, starting at $1500

2

Made for organizations with a specific marketing initiative or planning need. Typically investment ranges from $1,500 to $3,500. Example projects include:

  • Marketing communications audit

  • Audience research

  • Competitive analysis

  • Campaign planning

  • Communications roadmap

  • Go-to-market planning

  • Content strategy

“I’ve worked with Andy for nearly a year now. Besides his amazing finesse with clients, I love that I can delegate a project to him with the utmost confidence that he’ll achieve, or overachieve, the goals. I don’t have to micromanage, and he can help with anything from strategy to writing to pitch and project management. He’s also really great at managing up and helping me achieve my own project goals.”

– Linds Bradshaw, Communications and Media Specialist, Lab.Comms

Get In Touch

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.